Faculty and Staff Profiles

• Ph.D. Sport Administration - University of Northern Colorado - 2007
• M.A. Sport Management - University of San Francisco - 2003
• B.A. Communications - University of California - Santa Barbara - 2001

• Co-Director,   - Sport Marketing Research Institute - 2006-2007
• Baseball Operations Assistant,   - Oakland Athletics - 2000 & 2003
• Marketing and Promotions Assistant,   - Oakland Athletics - 1998-1999
• Executive Assistant,   - Lenea Consulting - 2001
• Assistant General Manager,   - Santa Barbara Foresters - 2001
• Statistician,   - Fox Sports - 2000

• Graduate Dean's Citation for Excellence - University of Northern Colorado - 2007

• Global Perspectives in Sport - University of Memphis
• Sport Finance (Graduate) - University of Memphis
• Financial Management of Sport Organizations - University of Memphis
• Sport Marketing - University of Memphis
• Sport Promotions and Sales - University of Memphis
• Fitness Management - University of Northern Colorado

• Grant Funded Research - USA Swimming - 55,000 - Spring, 2008
• Grant Funded Research - United States Olympic Committee - 18,000 - 2006-2007
• Grant Funded Research - USA Taekwondo - 10,000 - 2006

• Get Fit with the Grizzlies - 5 teachers and 5,000 4th and 5th graders - 10/07 - 6/08 - Memphis Grizzlies

• University of Memphis - Faculty Search Committee (Sport and Leisure Management) - Spring, 2008
• University of Memphis - Faculty Search Committee (Sport and Leisure Management) - Spring, 2008
• University of Memphis - Faculty Search Committee (Health and Sport Sciences) - Spring, 2008
• University of Memphis - Thesis Committee (Ronald Mower) - Spring, 2008
• University of Northern Colorado - Graduate Student Association - 2004-2006
• Journal of Issues in Intercollegiate Athletics - Acquisitions Editor - 2008-present
• College Sport Research Institute - Assistant Director - 2007-present

• Sports Business Simulations - 2005 - Present

• Drayer, J., Shapiro, S. L., Dwyer, B., Morse, A., & White, J. (in press).  The Effects of Fantasy Football Participation on NFL Consumption: A Qualitative Analysis.  Sport Management Review.
• Drayer, J. & Rascher, D. A. (in press).  Simulations in Sport Finance.  Simulation and Gaming. 
• Drayer, J.  (2009, January 26).  Integrating primary, secondary markets can benefit team, fans.  Sports Business Journal, 11(37).
• Drayer, J. & Shapiro, S. L.  (2009).  Value Determination in the Secondary Ticket Market: A Quantitative Analysis of the NFL Playoffs.  Sport Marketing Quarterly, 18(1).
• Irwin, C. C., Irwin, R. L., Ryan, T. D., & Drayer, J.  (2009). The Mythology of Swimming: Are Myths Impacting Minority Youth Participation?  International Journal of Aquatic Research and Education, 3.
• Drayer, J., Stotlar, D. K., & Irwin, R. L. (2008).   Tradition vs. Trend: A Case Study of Team Response to the Secondary Ticket Market.  Sport Marketing Quarterly, 17(4).
• Drayer, J. & Wang, C. H. (2008).  Beyond Dollars and Cents: Examining the Move to Division I on Student-Athletes.  Sport Management and Related Topics, 4(2).
• Drayer, J. & Rascher, D. A. (2007). The Use of Simulation Technology in Sport Finance Courses: The Case of the Oakland A’s Baseball Business Simulator.  Sport Management Education Journal, 1.  

•  Drayer, J. and Giannoulakis, C. (2008, November).  The Impact of “NBA Cares” on Player Image.  Presented at the NASSS Conference, Denver, CO.
•  Irwin, C. C., Drayer, J., Ryan, T., & Irwin, R. I. (2008, November).  The Influence of Parents on Swimming Participation in Inner-City Youth.  Presented at the NASSS Conference, Denver, CO.
•  Irwin, R. I., Irwin, C. C., & Drayer, J. (2008, July).  Get Fit with the Grizzlies: An Assessment of a Community Outreach Initiative.  Presented at the SMA Conference, Gold Coast, Australia.
•  Shapiro, S. L., Giannoulakis, C., & Drayer, J.  (2008, May).  An Examination of Athletic Alumni Giving Behavior: Validation and Interpretation of the Former Student-Athlete Donor Constraint Scale.  Presented at the NASSM Conference, Toronto, Canada.
• Drayer, J. & Rascher, D. A. (2008, April).  Effective Implementation of Simulation Technology in a Sport Finance Class.  Presented at the AAHPERD Conference, Fort Worth, TX.
•  Shapiro, S. L., Drayer, J., Dwyer, B., & Morse, A. L. (2008, April).  Punching a Ticket to the Big Dance: Determinants and Financial Implications of At-Large Selection to the NCAA Division I Men’s Basketball Tournament.  Presented at the CSRI Conference, Memphis, TN.
• Drayer, J., Morse, A., Shapiro, S., Dwyer, B., & White, J.  The Effects of Fantasy Football Participation on NFL Consumption: A Qualitative Analysis.  Presented at the Sport Marketing Association Conference, 2007. 
• Drayer, J.  Pricing Strategies in Sport.  Presented at the Sport Management Conference (University of Tennessee - Martin), 2007.   
• Drayer, J. & Rascher, D. A.  Symposium: Using Web-based Sports Business Simulation Technology in a Sport Finance Classroom.  Presented at the NASSM Conference, 2007.  
• Shapiro, S., Giannoulakis, C., Drayer, J., &  Wang, C.  Motivations and Constraints for Former Student Athletes to Become Athletic Donors.  Presented at the NASSM Conference, 2007.
• Drayer, J., Wang, C., Morse, A., Shapiro, S., & Giannoulakis, C.  USA Taekwondo Research.  Presented at the Research and Statistics Colloquium at University of Northern Colorado, 2006.
• Drayer, J.  The Use of Simulation Technology in Sport Finance Courses: The Case of the Oakland A’s Baseball Business Simulator.  Poster session presented at the University of Northern Colorado Research Days, 2006.
• Drayer, J. (2006, June).  Marketing Amateur Baseball Players: A Social-Psychological Approach.  Presented at the Sport Marketing Association Conference, 2006.

• Shapiro, S., Giannoulakis, C., Drayer, J., & Wang, C. H.  An Examination of Athletic Alumni Giving Behavior: Development of the Former Student-Athlete Donor Constraint Scale.  Manuscript submitted to Sport Management Review (Status: Under 2nd review).
• Drayer, J.  Establishing Legitimacy in the Secondary Ticket Market.  Manuscript submitted to Sport Management Review (Status: In revision).
• Drayer, J. Making a Case for the Integration of Primary and Secondary Ticket Markets.  Manuscript submitted to International Journal of Sport Marketing and Sponsorship.
• Irwin, C. C., Irwin, R. L., Ryan, T. D., & Drayer, J.  Urban Minority Youth Swimming (In)Ability in the United States and Associated Demographic Characteristics:  Toward a Drowning Prevention Plan.  Manuscript submitted to Injury Prevention (Status: In revision). 
• Giannoulakis, C. and Drayer, J. Thugs vs. Good Guys: The Impact of “NBA Cares” on Player Image.  Manuscript submitted to European Sport Management Quarterly.
• Shapiro, S. L., Drayer, J., Dwyer, B., & Morse, A. L.  Punching a Ticket to the Big Dance: Determinants and Financial Implications of At-Large Selection to the NCAA Division I Men’s Basketball Tournament.  Manuscript submitted to Journal of Issues in Intercollegiate Athletics (Status: Under 2nd review).
• Drayer, J., McEvoy, C., & Rascher, D. A.  Demand, Consumer Surplus and Pricing Inefficiency in the NFL: A Case Study of the Secondary Ticketing Market using Stub Hub.  Manuscript in progress.
• Drayer, J. & Southall, R.  Examining the Impact of Anti-scalping Laws and Ticket Resale Policies on an NFL Ticket Market: A Qualitative Case Study.  Manuscript in progress.
• Dwyer, B. & Drayer, J.  Fantasy Sport Consumer Behavior: An Investigation into the Differing Consumption Modes of Fantasy Football Participants.  Manuscript in progress.